History of a worldwide brand: the Nike Company

Nike is a brand of clothing and sports accessories.

When was it born?
Its company was founded on January 25, 1964, when a trainer named Bill Bowerman and a student named Phil Knight created the Blue Ribbon Sports brand to import sports shoes from Japan from Onitsuka Tiger, later becoming Asics . The name “Nike” (pronounced “Nāiki”), recommended by Jeff Johnson (one of Knight’s collaborators), was chosen among the many proposals made by the various collaborators of the time.
On May 30, 1971, Nike.inc was born.

Over the years, Nike has become the world’s leading manufacturer of sports apparel and accessories, especially for football, basketball and many other sports disciplines.

Today the company also manufactures a large variety of accessorizes such as watches, eyeglasses, bags and so on.

However, Nike has been criticized for working conditions they offered to their factories.
In fact, as reported by many newspapers, it has been discovered that the company has been exploiting the work of children. They were employed for 14 to 16 hours a day in bad hygienic conditions, to carry out massive work, in dark and unhealthy factories.
Afterwards, Nike announced that these conditions would be controlled by the International Labor Organization.
Who knows what is the current situation!

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